Picture the scene: you’re at a club, it’s about midnight and you’re on the dancefloor. It’s way too loud to talk and, every time you try, the girls can’t hear you and turn away to dance. Yet, somehow, you see couples hooking up left right and centre… how do they do it?? Here is a [...]

As you know, we are huge advocates of meeting women during the day. There’s no loud music, they’re sober (at least we hope the women you’re approaching are!) and there’s no competition from other guys. However, a lot of guys only learn how to approach women one way during the day and this is as [...]

It’s hard to admit, but we have a drinking problem here in the UK. You hear the term ‘Binge Drinking Culture’ thrown around all the time in the media, but you only have to go out on a Friday or Saturday night to know that this is true. Wave after wave of drunk revellers, staggering [...]

A crucial element of success with women is authenticity. By this I don’t mean, “don’t lie to her”, that’s should be a given and is another topic to be covered in a separate post. No, in this context, I am referring to your non-verbal communications being consistent with your verbal ones. It is common amongst [...]